Linecheck Festival
2024 — SO FAR SO GOOD?
Linecheck is a music festival aimed at both the public and music professionals, focusing on new trends and emerging artists through concerts, showcases, meetings and matchmaking sessions.
The 2024 theme "So far so good?" takes inspiration from a quote by Philippe Petit, the high-wire walker who crossed the space between the Twin Towers. He explained that when it feels like you’re about to fall, the only way to regain balance is to make a forward leap. This seemed like an appropriate invitation for a festival exploring social innovation in music industry, encouraging a forward-looking approach and trust in intuition. The festival visual cover for 2024 is an illustration by Gio Pastori, a wide blue sky meets the red earth, with a bold message stretched across the horizon. Starting from this artwork, I developed the visual language for the festival’s tenth edition.
The digital communication visually reflects the festival’s dual structure: daytime events for music industry professionals— matchmaking sessions, panels, talks, masterclasses— follow the bright blue sky and the vibrant tones of the festival’s general palette (for all editions); nighttime events, concerts and showcases for the public, are inspired by the red earth, with a more photographic and nocturnal narrative — a more expressive, less formal approach.
Thus, artist cards, residency artist features, and the lineup are all immediately linked to the artwork of this tenth edition and to the red of the earth and the pulse of the night events. Significant space has also been given to video content, especially highlighting individual artists performing in the evening concerts.
Within this concept, a series of graphics was developed for screens and digital communications in venue, including an animated red-on-black horizon that served as the backdrop for the closing night sets in Bologna.
On the top, closing party. Ph: @richardgiorio.
Alongside the night concerts for the general public, Ascolto is the program of events in collaboration with radio stations, held for free every evening in the courtyard of BASE Milano. Matchmaking Sessions are meetings dedicated to music industry professionals, taking place during the day in the main hall of the venue. Academy is a masterclass program for young professionals looking to deepen their knowledge of specific areas of the music industry, with three days of talks and workshops led by prominent experts. Finally, under the blue sky, daytime panels grouped by theme are held on the venue’s first floor, in a dedicated space for meetings between artists and music professionals.
I designed the festival’s on-site communication in venue. Practical information — signage, venue directions, ticketing, info points — was written against a clear blue sky, guiding visitors during the day. These details were displayed on vertical panels, placed strategically to manage people flow. The first-floor hall, hosting panels and industry meetings, was set up with a full-wall artwork, alongside the festival manifesto narrating the story behind this tenth edition’s visual identity.
For event announcements and the daily program, I relied on the venue’s fixed and mobile digital screens, broadcasting the program and events in real time and allowing updates in each one of spaces.
In the final days before the festival, a fresh series of posters announced the headline artists and full lineup, setting the tone for the days to come.
