Linecheck Festival

Linecheck is a music festival aimed at both the public and music professionals, focusing on new trends and emerging artists through concerts, meetings and matchmaking sessions.

2025 — A BEAUTIFUL PRESENCE. 17—22 November.
This year, Linecheck expanded into the wider realm of performing arts, inviting people to experience beauty in unexpected forms. 


2025 brings a process of rethinking the brand identity. The new OLO icon (by Marco Klefisch) is an evolving entity; it embodies the festival’s historic turning point, freeing its image from being tied to individual editions. I designed, the wayfinding and on-site temporary communication, together with the visual online materials and the restyled newsletter.

On the main stage in Ground Hall, a two-dimensional Olo occupies one of the long, windowless walls. As the main stage lights switch on, Olo is brought to life, spreading beyond the wall and transforming through the changing colors of each performance.


Across the festival, Olo continues to emerge through audio-visual projections in both interior and exterior spaces, accompanying daytime talks marking nighttime stage transitions.

ph. Fabiana Amato

Everything related to the narrative of the new icon Olo was projected and designed in black and white, while the signage and communication materials, directly related to this edition, use bright colors and overlays based on shades of orange.

The signage system has been developed on vertical supports both in exterior and interior spaces, to guide people through the spaces both inside and outside, on physical and digital subjects.

The festival newsletter was redesigned to achieve a more elegant and photography-oriented visual identity, reflecting the event’s dual structure across its digital communication.

Daytime meetings and events are presented using a grayscale and orange color palette to clearly organize information and enhance legibility. Nighttime festival content adopts a more expressive visual language, based on artistic imagery and photographic overlays, aligned with the colors of the temporary signage.

2024 — So Far So Good?



The 2024 theme "So far so good?" takes inspiration from a quote by Philippe Petit, the high-wire walker. He explained that when it feels like you’re about to fall, the only way to regain balance is to make a forward leap.

The festival visual for 2024 comes from an illustration by Gio Pastori. Starting from this artwork, I developed the visual language for the festival’s tenth edition.

The digital communication visually reflects the festival’s dual structure: daytime events for music industry professionals— matchmaking sessions, panels, talks, masterclasses— follow the bright blue sky; nighttime events and concerts are inspired by the red earth, with a more photographic and nocturnal narrative.

A series of animated graphics were developed for screens in venue, including a red-on-black horizon backdrop for the closing night sets in Bologna (photo on the top, Ph: @richardgiorio).

I designed the festival’s on-site communication together with the production team. Practical information signage was placed on vertical panels, guiding visitors during the day with balck text on the blue sky.

A fresh series of posters announced the headline artists and full lineup, few weeks before the festival.